AMEX International Capabilities and Services Are All Inclusive
The Amex Export Advantage: You sell to AMEX; We take it abroad & absorb all risks
Amex Capabilities. Amex's Partners benefit from a number of key corporate capabilities:
Field Sales
Amex provides Partners with professional and aggressive sales coverage in every major world market - Europe, Asia, Latin America and the Rest of the World. In the field, sales executives provide basic sales and product training, conduct joint customer calls and consult with channel sales partners and customers on how best to promote a product line in their local market.
Direct Marketing
Amex uses Web sites and extensive customer databases to capture and pursue sales leads and to maintain a steady stream of communication with existing accounts. Our contact with customers and channel sales groups is frequent and personal.
Strategic Planning
Amex collaborates with its Partners to set quotas, build programs and map strategic plans consistent with each Partner's goals and expectations. This approach provides a client with an intimate knowledge of customers, competition and market trends.
Product Analysis and Development
Amex provides feedback and design suggestions for enhancements and local market specifications to keep Partner products ahead of competitors. Added world wide sales allow Partners to spread development costs over a larger sales base and get higher returns at lower cost.
Foreign Credit and Collections
Today, as never before, Technology and Medical Product makers must extend credit in order to compete. Amex has the experience to evaluate foreign credit risks and the financial strength to extend credit while paying its Partners within terms.
Export Traffic and Logistics
Amex has long worked with leading global freight forwarders to provide customers with an array of critical services designed to ensure timely and accurate delivery, documentation and customs clearance. Nearly all orders can be traced by our customers over the internet letting them follow and when needed schedule deliveries etc.
International Customer Service
Amex assigns an experienced, cross-culturally skilled Sales Professional to every international account to ensure distribution partners and customers quick response to their inquiries. Amex has a deep pool of talented sales professionals to maintain an aggressive travel schedule without compromising service levels.
The Amex Export Advantage: Service
Service is an important component of the Amex Export Advantage.
Amex's four stand-alone product groups share common resources - marketing, credit and collections, information technology - while maintaining a sharp industry focus.
Amex developed over the past twenty years a unique system and strong know-how to select, appoint, and manage international distributors to market these products overseas. Amex works with its Partners to design a comprehensive world wide distribution program, specific to each product line. The key components are:
Sales Presentations
Amex produces electronic and hardcopy product presentations designed for use by Amex sales executives and their Channel partners for staff training and customer presentations.
Trade Shows and Travel
Amex professionals are experienced in getting real sales results from international trade and professional shows. We travel, meet face-to-face with our customers and see first-hand their needs and marketing efforts.
Export Product Pricing
Product pricing designed for world wide exporting offers distributors, integrators and resellers preferred pricing based either on their distribution function, annual volume commitment or both. We also organize all price protection and return programs for technology products to match the product's life cycles.
Co-op Promotional Programs
Amex manages many easy-to-budget co-op promotional programs. Amex requires proof of expense for any co-op credit, whether it be for foreign-language literature, local media advertising, a trade show or sales conferences.
Promotional and Merchandising Materials
Any sales, marketing, advertising aids are listed and presented in a "Fax Ready " or internet order form.
Warranty Service
In export marketing, confusion surrounding warranty coverage often is a source of customer discontent. As part of its services Amex clarifies the manufacturer's export warranty policy and explains to distributors, where applicable, a simple, concise method for presenting a claim.
Forecasting and Inventory Management
Amex employs inventory control spreadsheets to monitor distributor stock levels and help distributors forecast future requirements.
Distributor and Reseller Sales Agreements
Amex secures a distributor's/reseller's annual forecast and volume commitment and spells out its corresponding commitments to the distributor/reseller in an annual sales agreement. The document serves as a valuable tool for forecasting, budgeting and performance management.
